Inbound marketing is the art of attracting visitors to your website by offering them most relevant and educational content.
Once they are on your website it’s time to engage them and convert them and to do so you need to keep in mind the following 3 important tips –
- Targeted landing pages – landing pages are very important when it comes down to lead conversion. A landing page should always offer something to the user in return of their basic information.
- Thank you pages – utilise the thank you page and keep the user engaged even after getting their details by offering more relevant content.
- CTA (Call to action) – every blog post you write needs to have a call to action enticing user to take that action whether it’s a downloadable content offer or asking them to sign up for a webinar to learn more.
These are the few of many important inbound marketing tips which can help you attract more visitors to your website. Let us know if about other important tips you are aware of in the comments and don’t forget to share these tips with someone looking to start their inbound marketing.