Do you really need a mobile website?
Based on the platform comparison from StatCounter between January and February 2016, mobile browser usage accounts for 33% for total internet browser usage in Australia which is a clear indication that more and more people are surfing the web on their mobile devices.
Most importantly, Google has recently announced that, in May, it will increase the importance of having a mobile friendly website, and the websites which are not mobile friendly will rank lower in the search results.
So having said that, for the success of your business it’s imperative to have a mobile-friendly version of your website.
Ways to make your website mobile-friendly?
For a mobile website you can approach your design in different ways. Some businesses don’t build a mobile website and instead create a mobile application which needs to be downloaded and installed. On the other hand, some businesses go “mobile first” and build a mobile website before building it for desktop.
Some businesses keep their existing desktop version of the website and build a completely new mobile website which automatically detects the device and redirects the user to the appropriate version.
The most popular and recommended approach today is building a responsive website because a responsive website can adapt to different screen sizes and resolutions. Responsive website design caters to everyone no matter what screen size or device they’re using. There are many benefits of building a mobile website including –
- Responsive website can help in search engine optimization because mobile-friendly websites show up higher in search results.
- Business can save money by building single responsive website rather than two separate websites.
- Redesigning your website as responsive will help you maintain your SEO rankings and back links.
- You don’t have to worry about applying changes and maintaining two different websites.